In 2015 , I started Lunar Nourishment. I made $0 that year with my business. I spent my time running in circles, paying money for things that I wasn't ready for, and Googling my way through things.
I thought that just because I had a business degree and a GREAT concept, I would make enough $$ to support myself.
But y'all- that ain't how business works. You can’t just have a great business idea; you have to know HOW to offer it to the people who NEED it.
Stop here: if you don’t have full clarity on your business, download the free workbook below.
Getting clear on a few things is going to help you IMMENSELY in having a scalable, profitable business.
So, here are my tips that I used personally, to create ONE program that brought in over $30,000 in just 6 months:
Get over the “shame of selling”. If you are legit helping people with a real problem, there is NO shame in selling your services or your offering. You will make zero money if you timidly try to get clients. The more confidence YOU have, the more they’ll have in you. Before you follow the next steps, get over this hump.
Get extremely clear on the problem you want to solve for your clients. This is going to help you speak their language when you’re selling to them. If I’m able to make a profit by selling a program based on the Moon’s cycles- you can sell anything. The more clear you are on what you’re helping them with, the more they trust you. I believe in 100% transparency in business.
Visualize your ideal client. This is a MUST. Take time each day to focus on who exactly you want to work with. Because who cares about making money if you have to spend time with people who don’t light you up?
Charge based on the value, not on the time. This is a weird one to explain. But basically, you’ve got to work your way backwards. Example: if you are selling a 6 month health coaching program for women who are trying to conceive but can’t, you’re going to charge WAY more than just 6 private sessions at $90 each. Because the value of your program is a living, being, infant being conceived. So look at other industries that are helping people conceive. What does it cost for IVF? If you know your program works, why would you not charge at least a few thousand dollars so you can change someone’s life?
Invest in your business before you ask someone else to. This is a game-changer. How can you expect someone to pay you thousands of dollars, if you’ve never paid a chunk of money like that to another business? Money is THE law of attraction so what you put in is quite literally, what you get out. I’m not saying that if your offering is $3,000 you need to go find a business coach and pay them $3,000 but just know that you need to know what it feels like to invest in someone else’s business. It does wonders for your confidence when you’re ready to pitch your offering.
And finally, fulfill your promise! If you want to make “big money” with one offering, you’ve got to deliver 200%. Because that’s what keeps people coming back. This is why I work with people who don’t have a huge email list or social media following. You don’t need that if you have actual skills that bring actual results to your clients.
So, don’t make your business harder than it has to be. Focus on ONE very solid offering and sell the shit out of it. Deliver on it and you’re golden!
Why am I telling you this?
Because I don’t want you to waste the time and money that I did!
I wish so badly I had invested in my business earlier on so that I didn’t have to hustle so hard for three years.
If you think that you’re ready to Launch Your Thing and make actual money selling your stuff, and support yourself 100% with your business, sign up for my waitlist below to learn about a BRAND NEW program I’m launching soon for therapists, coaches, and healers to learn how to create a profitable program!