Wealth

How I made $30,000 from ONE course, in just 6 months…

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In 2015 , I started Lunar Nourishment. I made $0 that year with my business. I spent my time running in circles, paying money for things that I wasn't ready for, and Googling my way through things.

I thought that just because I had a business degree and a GREAT concept, I would make enough $$ to support myself.

But y'all- that ain't how business works. You can’t just have a great business idea; you have to know HOW to offer it to the people who NEED it.

Stop here: if you don’t have full clarity on your business, download the free workbook below.

Getting clear on a few things is going to help you IMMENSELY in having a scalable, profitable business.

So, here are my tips that I used personally, to create ONE program that brought in over $30,000 in just 6 months:

  1. Get over the “shame of selling”. If you are legit helping people with a real problem, there is NO shame in selling your services or your offering. You will make zero money if you timidly try to get clients. The more confidence YOU have, the more they’ll have in you. Before you follow the next steps, get over this hump.



  2. Get extremely clear on the problem you want to solve for your clients. This is going to help you speak their language when you’re selling to them. If I’m able to make a profit by selling a program based on the Moon’s cycles- you can sell anything. The more clear you are on what you’re helping them with, the more they trust you. I believe in 100% transparency in business.



  3. Visualize your ideal client. This is a MUST. Take time each day to focus on who exactly you want to work with. Because who cares about making money if you have to spend time with people who don’t light you up?



  4. Charge based on the value, not on the time. This is a weird one to explain. But basically, you’ve got to work your way backwards. Example: if you are selling a 6 month health coaching program for women who are trying to conceive but can’t, you’re going to charge WAY more than just 6 private sessions at $90 each. Because the value of your program is a living, being, infant being conceived. So look at other industries that are helping people conceive. What does it cost for IVF? If you know your program works, why would you not charge at least a few thousand dollars so you can change someone’s life?



  5. Invest in your business before you ask someone else to. This is a game-changer. How can you expect someone to pay you thousands of dollars, if you’ve never paid a chunk of money like that to another business? Money is THE law of attraction so what you put in is quite literally, what you get out. I’m not saying that if your offering is $3,000 you need to go find a business coach and pay them $3,000 but just know that you need to know what it feels like to invest in someone else’s business. It does wonders for your confidence when you’re ready to pitch your offering.



  6. And finally, fulfill your promise! If you want to make “big money” with one offering, you’ve got to deliver 200%. Because that’s what keeps people coming back. This is why I work with people who don’t have a huge email list or social media following. You don’t need that if you have actual skills that bring actual results to your clients.

So, don’t make your business harder than it has to be. Focus on ONE very solid offering and sell the shit out of it. Deliver on it and you’re golden!

Why am I telling you this?

Because I don’t want you to waste the time and money that I did!

I wish so badly I had invested in my business earlier on so that I didn’t have to hustle so hard for three years.

If you think that you’re ready to Launch Your Thing and make actual money selling your stuff, and support yourself 100% with your business, sign up for my waitlist below to learn about a BRAND NEW program I’m launching soon for therapists, coaches, and healers to learn how to create a profitable program!




Work Less & Make *more* Money…

Hey you, I’m here with some tips on how you can actually make the money you want in your business by working LESS.

That’s right. The less work you do, the more money you can make.

How?

You’ve probably heard me talk about the law of attraction, of setting intentions, of manifesting etc etc.  

Photo by  Andrew Bennett

But what if, no matter *what* you wanted to manifest, you still felt like you’re spreading yourself thin, you still second-guessed the things you set intentions towards, and you still don’t feel GOOD on a regular basis?

That sucks.

It doesn’t matter HOW good you are at manifesting and vision-boarding; if you still aren’t feeling in alignment with SOMETHING, then you’re doing it wrong.

Just because you’re good at something, doesn’t mean you should do it.

Just because Universe hands you an opportunity, doesn’t mean you have to say yes.

The key to living an aligned life and feeling in the flow is only doing the things that don’t feel like work.

Another way to put it is “work smarter- not harder”.

That feels good, right??

To summarize my point and show you how to make more money with your business, I’ll give you the following scenario:

Betty’s dream is to have a yoga teaching business and to fully support herself by teaching yoga. So she says YES to any class opportunities that come her way, even if they pay $20 a class, because it will lead her to her ultimate dream, she thinks…

But a year down the road, she’s been teaching yoga full time, driving to different studios, making less than she was at her desk job when she counts all of her driving time, and she’s already burned out.

She’s a popular teacher, she has a great social media following and a beautiful website, but she feels like life is passing her by, she’s helping people, and barely paying her bills.


Let’s show Betty how she can work less and make more money:

Betty’s students always tell her how much her classes help their relationship with their partner. Since she was young, Betty has always been the friend who gives others advice, especially with relationships, since she’s been in a secure relationship with her partner for years and did a lot of work to get there.

So what if Betty combined THAT skill with her yoga teaching?

Instead of just teaching public yoga classes, Betty leverages her current student trust AND her social media following by creating a PROGRAM.

Connected: an 8 week yoga program for couples to deepen your relationship and increase intimacy.  

Before she launches the program publicly, she asks a few of her couple friends if they’ll take it for free. She then makes tweaks and gathers their positive feedback.

Now she’s ready to create her sales page, and launch her program!

Now, Betty can charge a premium price because she’s set herself apart from the “competition” and she knows her program works.

Because she’s charging based on the value of her program (perhaps she charges $40 per group class versus $15) she won’t have to teach as many classes. And because she knows her target market (couples who want more intimacy) she can sell with confidence.

See how it’s done?

This is just one example of how working smarter, not harder, is the most sustainable and scalable way to operate your business.

If you think that you’re ready to Launch Your Thing and make actual money selling your stuff, and support yourself 100% with your business, sign up for my waitlist below to learn about a BRAND NEW program I’m launching soon for therapists, coaches, and healers to learn how to create a profitable program!
 

5 Books that changed my life

I don't talk about it a lot but I love to read.  So much so that when I was 8 years old, I read so much that my eyes weakened and I've worn glasses ever since. ( Actually, I have no idea why I became near-sighted...)

So, books have always been a HUGE part of my life. 

I almost went to school for a degree in Library Science! Of the hundreds of books that I've read, there are a handful that literally changed my life.

You know when pick up a book and don't want to put it down? And then you end up re-reading it every year or so? Well, I wanted to share my special book list with you! 

These are listed in the order that I read them :)

1. The Power of Now by Eckhart Tolle

I read this one when I was a freshman in college (or maybe my senior year of high school?). It was the first "spiritual" kind of book that really spoke to me.  I loved how he spoke about mindfulness and sitting with ourselves.  This is one that I've read again and it's amazing how it's always relevant to my life.  I recommend reading this one when you're going through rough time.  

"Much more than simple principles and platitudes, the book takes readers on an inspiring spiritual journey to find their true and deepest self and reach the ultimate in personal growth and spirituality: the discovery of truth and light."

 

2. The 4 Agreements by Don Miguel Ruiz

This book came to me at the perfect time. The first time I read it I was in my early twenties and had just finished my yoga teacher training. I LOVE how simple it is! It's a super easy read but the lessons in the book just seem to stick to the mind and body and heart.  This is a simple book for simple living and is great for anyone wanting to communicate more honestly with other.  I recommend reading this book when you're in transition and growth.

"Based on ancient Toltec wisdom, The Four Agreements offer a powerful code of conduct that can rapidly transform our lives to a new experience of freedom, true happiness, and love."
 


3. Eastern Body, Western Mind by Anodea Judith

My personal life, my yoga teaching, and my work with women is heavily influenced by this book. It's a book for everyone but is especially good for wellness practitioners.  Anodea Judith weaves together psychology,  somatic therapy, metaphysics and so much more. This book is truly a gem for anyone wanting to learn about the chakras and your own experience. Highly recommend for wellness coaches or yoga instructors! 

"Arranged schematically, the book uses the inherent structure of the chakra system as a map upon which to chart our Western understanding of individual development. Each chapter focuses on a single chakra, starting with a description of its characteristics, then exploring its particular childhood developmental patterns, traumas and abuses, and how to heal and maintain balance. "

4. Balance Your Hormones, Balance Your Life by Claudia Welch

This book is what really fueled my passion for women's health and wellness. Reading this book really helped me learn how to balance my hormones, mainly through the foods I was eating. This is great for anyone wanting an introduction to ayurveda, your endocrine system, and how to enhance your health.  I recommend this for older women as well; she really speaks a lot to aging and how to gracefully do it.  

"In clear, accessible language, internationally renowned doctor Claudia Welch explains hormones from A to Z, specifically how they relate to each other, how and why they become imbalanced, and how women can restore that balance."

5. Women Who Run With The Wolves by Clarissa Pinkola Estes

Ohhhh... this book.  Wow; I could probably write an entire blog series about this book.  If you're a woman, you should read this.  CP Estes uses folklore to explore women's lives.  I can relate to pretty much every single thing that she mentions in this book. It's a really big book but super easy to read because she breaks it down into the tale, then the explanation.  It's GREAT for a bookclub or to read with a friend. I cannot recommend this enough! 

"Dr. Clarissa Pinkola Estés unfolds rich intercultural myths, fairy tales, folk tales, and stories, many from her own traditions, in order to help women reconnect with the fierce, healthy, visionary attributes of this instinctual nature. Through the stories and commentaries in this remarkable book, we retrieve, examine, love, and understand the Wild Woman, and hold her against our deep psyches as one who is both magic and medicine."

What are your favorite books? Comment below! 

For more books regarding women's health, join the Balanced Babes online training! I share knowledge from some of the top leaders in women's wellness.

Ethical Fashion... why I buy used clothing

Money is an exchange of energy.

It is the most grounding currency we use and it’s the major player in the game of our existence. It feeds us and …clothes us.  So, if we’ve gotta spend it; why not do it in a spiritual or ethical way?

I love clothes and I love fashion and making it my own- as an art form.  But I refuse to play the game of fast fashion where clothes cost next to nothing because someone risked their life to make it for me.  No thank you- that does NOT feel good to me.  

So, I buy everything used/second-hand OR from ethical companies that I feel good supporting! There are few reasons I do this, and have been doing it for the past 15 years (basically since I was in junior high).

Reason #1: I love the Mother.

Earth- she keeps me grounded and provides for me.  So I serve her when I can. Even when I’m buying things for myself.  If I can keep an item from going in the trash, and it looks good on me- why not? “Reduce, Reuse, Recycle”…
 

Reason #2:  I REFUSE to support greedy people and greedy corporations

For a company to be able to sell clothing at extremely low prices ($10 shirts, $30 jeans, etc), it has to rely on extremely inexpensive labor.  Labor = people.  It’s a hard pill to swallow but when your clothing tag says “made in Cambodia” or China or Vietnam, or Thailand or any other developing country, you can pretty much guarantee it was made by a person working in very poor conditions.  So what makes you buy it?  Because it’s cheap.  Because we want to fill a void by filling our closets.  At the cost of someone else’s life.  No thank you. Gap, Adidas, Forever 21, H&M…etc.- it’s not worth it to me. Why would I want my energy (my money) to support a company who’s CEO makes $8 MILLION dollars a year so that someone can slave over an $8 t-shirt?

Reason #3: I save tons of money

I probably don't even need to explain this one because who doesn't love to save money?! Amanda Steinberg writes that it's more important to have a nest than to have wings. This means, saving our money for things that last or that will bring us stability, rather than on trendy purchases. As a new entrepreneur, I don't have a disposable income. Every penny that I earn goes to important purchases like food, rent, and bills. I also put money away each month into my different retirement and investment accounts and very little of my money goes to pay for clothing.  BUT... like I said, I love fashion so, used clothing is a way for me to have fun and buy things I want, without breaking the bank.  I actually end up making money by buying used but more on that later....

I could go into a thousand more reasons why I buy second hand but instead, I”ll share with you my tips and tricks in case you’re interested in making the switch!


My tips & tricks for buying used clothing...


Before you go ...

Before you go on your next shopping trip, take a moment to survey your current pieces.  More than likely, you’ve got a full closet and a full dresser of clothing; some that you haven’t worn in years.  Go through and collect the items that you haven’t worn in over a year.  Put it in a bag to donate.  (If you’d like to go on a deeper dive of cleaning out your clothes, contact me here to schedule a Skype session where Ill lead you through the Kon Mari method of clearing!)

I’ve learned that in shopping at thrift stores, it’s best to have a list of places beforehand so you’re not driving all over town.  When you think about ethical purchases, shopping local is best. That money stays your town’s economy and you’ll see direct benefits. So scan the interwebs for thrift stores in your town that aren’t “big box”.  IF you’ve only got large ones like Goodwill or Salvation Army, then by all means, add those to your list.

Thrift store shopping is best done with a friend, so bring one along and also, wear comfy clothes are easy to slip on and off, for trying things on!
 

When you get there...

If you’ve never gone thrifting, it’s overwhelming at first.  You walk in and it’s not a shiny, perfume-y department store where clerks ask you if you need help. But this is the charm! Just like with food; when you cook it yourself, it tastes so much better. You’ll be really proud of any awesome pieces you find!

So, when you walk in, divide and conquer.  You’ll have to dig; since each piece is one of a kind (not 10 of the same thing *that's fast fashion* ) you have to go through each and every rack to see what’s in the store. If something is a maybe, try it on- you never know what you’ll find!

Thrifting is different because you may go to a few places only get one thing- or nothing! But have patience.  (Tip* wash your items before wearing them).


But there's one thing I love more than thrift stores....

Thrift stores are fun but YARD SALES are my jam! This is my favorite solo weekend activity.

Here's how I do it:
#1- I wake up early on Saturday and/or Sunday, and visit my city’s local Craigslist site for garage sales.
#2- I look on the “map view” for the ones nearest me and if I make sure each ad lists “clothing”- otherwise I don’t go. 
#3- I write down the sales in order of closest and farthest away. I number them so I'll know when to put each in my GPS.  Then, I make myself a cozy drink, grab breakfast and set off!

I LOVE yard-saling because you meet the neatest people! Everyone yard-sales. Poor, rich, young, old- it’s so neat to see who comes together! I've had some really interesting conversations with complete strangers.  If you're not the chatty type- don't worry about it. You can always wear headphones and listen to music. 

I know some might feel shy about the idea of going to someone’s house and looking through their stuff but it’s actually okay! You are giving them money for something that, otherwise, they would have to haul off to the thrift store. 
 

Yard Sale Tip #1:

At yard sales, I never ask the price of an item. I bundle up everything that I want and then give them an offer. For example, if I find a few dresses and a sweater, along with some jeans and maybe a purse, Ill say, “I have $12 cash- would you take that?” and 99% of the time, they say yes. Because it takes the pressure off of them- they don’t have to figure out a price or add it all up!
 

Yard Sale Tip #2:

Another reason I go to yard sales is to buy vintage clothing and t-shirts that I then re-sale to my local Buffalo Exchange consignment store. Then I get store credit to buy whatever clothing I want! I do this mainly because I am very small and I can’t often find my size at yard sales. But also, because having store credit allows me to buy whatever I want!  Last month, I went to a yard sale and bought 5 vintage t-shirts for $2 total and sold them for $50 store credit. Can’t beat it! Even though I don’t find a Trisha Yearwood concert shirt ironic and cool, someone else did!

So now what? 

 

This week, go through your closet and clear out some things you don't like or don't wear anymore.  Then, visit a thrift store or a yard sale, and let me know it goes! 

Remember, if this is totally new to you, shoot me and email and let’s chat about it.  Together, we can work on clearing out the old, to make room for the new!

Comment below and tell us what you found! Or do you already shop second-hand? What do you like about it? 

Manifesting Your Dreams

Does your life look exactly like you want it to?  Probably not. Have all of your hopes and dreams played out exactly to your expectations? Probably not. But does that mean we should give up trying to live the life we know we’re meant to lead? I don’t think so.  Does that mean we should forget about our true desires and just accept everything that falls into our laps? I don’t think so.  Can we cry when we don’t get our way? Yes. Can we throw a fit and scrape and claw to climb the mountain towards our biggest dreams? Yes.  What does dream life-design look like in real-life? It involves some planning, some action and some imagination.  Before we can really start to move towards our dreams, we’ve got to get clear on what exactly they are.  

I’ve compiled some steps below to help you on your journey towards living the life you desire while accepting the life you have! 

1. Brain Cleanse

Have you ever woken up with a to-do list that feels like a novel? An amazingly effective practice is what I call a “brain cleanse”.  This short but powerful practice involves that insane list snaking its way through your mind.  Upon waking, or whenever you feel the urge, purge! Write down every single thing that you are worrying about or that’s taking up space in your mind.  You could do this with pen and paper, type it on your computer, or even as a Note in your phone! Simply list out every single thought that is on your mind more than once.  It could be thoughts as minute as “set up email reminder to pay bills” or as big as “I have no idea what I want my career to be” …

This is your list so the more you write, the more clear you’ll get.  Nothing is too small, or too big, to be included in your brain cleanse! 
 

2. CATEGORIZE & COMPLETe

Now that you’ve got your brain cleanse list, you can separate things into categories.  My usual categories are the order of how I need to get things done.  They are: Immediately, Near Future, and Long Term Goals; yours may be different! Once you put things into categories, you can start analyzing each item.  If you notice that most of your list is in the “Immediately” category, you may want to take it easy on yourself and pause on the big dream items until you get more urgent things done.  For instance, I had a friend who had big goals and even bigger dreams, but her finances were wrecked. “Money” was in her “Immediately” category, so we took some to create a budget plan for her.  That freed up A LOT of mental space and relief for her to get back to dreaming big!  
 

3. Accountability

Growing up, most of us were held accountable by our parents or guardians. Whether it was chores, cleaning your room, or saving your allowance, someone was checking in.  As adults, we still crave this accountability; and it often helps with those of us who have big dreams!  Find a friend, a coworker, a random acquaintance, a friend on social media- someone!- that can check in with you each week or each month to see if you’re continuing to complete some of your items from your brain cleanse.  You get what you ask for so ask for what you need; you’ll probably be surprised at how many folks in your community are willing to help you out. Take some time to think about what you want to be held accountable for. Perhaps you lose sight of the bigger picture often, or maybe you need someone to make sure you’re getting the small things done. Whatever it may be, know that we can’t be on this journey alone. It truly does take a village! 
 

4. DREAM BIG

This is one of the simplest concepts but often the hardest action to take.  DREAM BIG.  Perhaps you grew up in a society that only gave you a few choices of what you could do or who you could be. Oh, the times they are a changin’…  You can create your destiny now. YOU have the power and the passion to manifest your dreams.  But first, you’ve got to know what your dreams are.  A beautiful way to plant your seeds of desire, and to figure out what they may in the first place, is to work with the rhythms of the Moon. This is a huge part of my own life journey and the work that I do with others.  Over the years, I’ve seen the magic of the Moon bring dreams to reality in a very tangible way.  A powerful time, that happens once a month, is the New Moon.  During this time, the Moon is in its darkest phase and the energy is ripe for setting intentions. Click here to learn about how to set your own New Moon intentions as you start to create your dream life! 

Now that you’ve got some action steps you can take, it’s time to put the pedal to the metal and keep on dreaming.  It’s okay to have an imagination. It’s okay to daydream. These things are the beauty of life! You are a Spirit living in physical form and it is up to you to take your dreams to the next level.  With the awareness that you have, and the strength of your passions, it is with no doubt in my mind that your dreams will become your reality! 

You are your dreams.