When people ask me how I started my business, I tell them that the answer isn’t relevant anymore. Because when I was building Lunar Nourishment in 2014 the internet was still obsessed with beautifully curated Instagram feeds and quotes and memes of things that no one else was saying.
But not anymore.
Business is changing.
It doesn’t matter anymore how many followers you have. You can no longer measure “success” with likes or even comments. Because the masses figured out the system.
The followers and the comments aren’t authentic anymore, because you can buy them.
Now, business is PERSONAL. And if you don’t jump on board with this concept, you’re going to burn yourself out.
You get to choose, of course, how you run your business.
You can work on gaining more exposure, reaching more people, and selling MORE of your “thing” year after year. And you’ll work 10 times harder each year to gain each new client.
Or you can focus on creating a SUSTAINABLE business. This is a business that almost runs itself, so you can focus on the high level work you do best. A sustainable business is NOT resource heavy and doesn’t focus as much on “the harder you work, the more money you make.”
A sustainable business is scalable. It’s one in which, year after year, you feel MORE relaxed in what you’re selling.
The trick to all of this?
It doesn’t matter anymore how beautiful your life looks on the screen; now it’s about authentic human connection.
You’d think we would learn this after the Industrial Revolution, and mass production, and then computers and seeing how IF a task can be automated, it WILL be.
And this is NO different for those of you coaches, healers, therapists/counselor, and teachers out there who are trying to make your money with an online course or an ebook.
If someone else can fulfill your work for your clients and give them the same results, then you’re not being authentic enough.
If what you’re selling isn’t a part of who YOU are, on a daily basis, then your clients will move on from you when they’re done and go to the next person.
All of this to say that I’m 100% passionate about sharing what I know so that you can run your business from your heart, without having to sacrifice your integrity.
There are MILLIONS of people with your same credentials. Are you ready to learn what will set you apart from the crowd?
I truly believe that email is QUEEN. If you have a business but don’t have an email list set up, I HIGHLY encourage you to change that. When social media crashes or when FB is obsolete or when you simply don’t feel like putting yourself out there in that way, email will win. Email is THE best conversion tool to get people to go from reading your words, to buying your services.
So, for those of you who would like to have more people on an email list, without having to pay for ads to get them there, I created a FREE workbook for you!
In the workbook you’ll learn:
How to get clarity on WHO you’re wanting to help
How to set up your email list
How to create THE THING that will get folks to sign up for your list
How to get comfortable “selling” without feeling sleazy
This is a no-strings-attached workbook that, if you’re a business owner with a personal offering/service (like a counselor, therapist, life coach, healer, yoga teacher, health coach, wellness influencer), you are GOING TO NEED in order to sustainably grow your biz.
Get it while it’s hot!